CASE STUDY: MANUFACTURING & DISTRIBUTION

Manufacturing Customer360:
One Connected View

Improve Order Conversion

Convert quotes faster with clear availability and delivery insights

Increase Account Revenue

Identify expansion and cross-sell opportunities earlier.

Increase Customer Retention

Address service and warranty issues before they escalate.

CHALLENGE

Teams are measured on conversion, growth, and retention — but lifecycle visibility isn’t always there.

Manufacturing Sales and Customer Success teams often lack a connected view of account and product performance across the order lifecycle.

As a result:

Delivery commitments become uncertain
High-value accounts aren’t consistently prioritized
Expansion opportunities are missed
Service or warranty issues surface too late to manage risk effectively

SOLUTION

The Bits In Glass Manufacturing Customer360 accelerator extends Creatio Sales and Service to provide a connected view of the full product order lifecycle:

Quote → Order → Fulfillment → Shipping → Service → Warranty & Returns

Instead of switching between ERP, logistics, and service systems, your teams see product, order, and account activity together — within the commercial workflow.

TECHNOLOGY

Customer360 is designed for:

B2B manufacturers with complex order lifecycles
Multi-plant or distributed fulfillment environments
Organizations with installed product bases
Teams managing service contracts and warranty exposure

“When product, order, and service data are disconnected, teams operate reactively. Customer360 connects the order lifecycle to drive conversion, expansion, and risk reduction.”

Patrick Golec, Chief Technology Officer, Bits In Glass